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Why is licensed property successful?

Tags: Chris Evans, Oxford Ltd, Manish Mandhana, Being Human, Salman Khan, Rohit Bal, Brand Licensing in India, brand licensing, Brand Licensing Congress 2015, Licensing & Merchandising

October 25, 2016  |  Comments ( 0 )   |   Views ( 1023 )   |   


It is obvious that the largest amount of volume is generated through character and entertainment licensing. But thats not the whole story, there are many other aspects of licensing and each of them have their own positives and target audiences, says Chris Evans, MD, Oxford Ltd. while emphasizing on the reasons behind success of a licensed property.


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