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Tags: SriSri Ayurveda, SriSri Tatva, Arvind Varchaswi, Indian Retail & eRetail Congress 2017, Franchise India, Ayurveda, Entrepreneur

May 20, 2017  |  Comments ( 0 )   |   Views ( 2330 )   |   


At the Retail and eRetail Congress 2017, Arvind Varchaswi N, Managing Director, SriSri Tattva shared that over the years SriSri Tattva has grown from a brand signifying only Ayurveda to a brand offering FMCG, personal care and home care products. So, the brand has revamped itself from SriSri Ayurveda to SriSri Tatva. According to him SriSri Tatva signifies the elements and essence of purity, quality and authenticity. The brand is more of a niche mass market segment, catering to both, mass market and niche market. According to the observation, the brand expanded in the FMCG sector, namely in food, commodities, masalas, personal care that includes soaps, shower gels and understands the need of natural homecare products. The brand explores the omni-channel route, having distribution in traditional trade, modern trade and eCommerce. Arvind shared that because of digital payments, eCommerce and traditional trade are going to work together for the business to grow. Following this, Arvind spoke about business expansion in Indian and worldwide, store count and business model.


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