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Style guide must for licensing

Tags: Chris Evans, Oxford Ltd, Oxford University, licensing industry in India, LIMA

May 19, 2015  |  Comments ( 0 )   |   Views ( 1983 )   |   

 

Chris Evans, Managing Director, Oxford Ltd the wholly owned subsidiary of Oxford University, talks about the brand protection and need of style sheet while licensing. Speaking at 7th international Brand Licensing and Merchandising show, he asserted that a serious licensor needs to document his offerings in form to style guide to ensure the proper functionality of the licensing deal.

 

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