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License is an opportunity for a brand to leverage itself further

Tags: Samir Jain, Green Gold Animation, Atulit Saxena, Anupam Bharat, Usha Shriram, Franchise India2016, Franchising, Entrepreneurship

February 03, 2017  |  Comments ( 0 )   |   Views ( 776 )   |   

 

Gargi Bhardwaj, Franchise India, gives an introduction to brand licensing and its importance among the retail eco system. Samir Jain, COO, Green Gold Animation shares that for a brand it is very essential to reach out to its potential customers, so licensing offers a perfect opportunity for a brand owner have access to the expertise of his/her licensee in their particular category. Atulit Saxena, President - Brands at Futurebrands Ltd adds that brand licensing has really come up in a big way. He also said that consumers today are enjoying the ecommerce industry, whether it is online, offline or omni-channel. He further talks about brand licensing. Anupam Bharat, Director, Usha Shriram said licensing gives an opportunity for a brand to leverage itself and gain its ticket size. The panelists also speak about future of Indian retail with brand licensing.

 

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