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IPL a successful business model

Tags: sports licensing, licensing industry in India, IPL, Football league, Pro kabaddi league, Phaneendra P, GMR Sports

May 19, 2015  |  Comments ( 1 )   |   Views ( 2854 )   |   


Riding on the popularity of Indian Premier League, retailers are getting their hands on the sports league licensed merchandise. Phaneendra P, General Manager, GMR Sports Pvt Ltd talks about IPL as a successful business model, the different streams of revenues flowing into IPL model and sports licensing being one of the,. Also, he spoke about the Delhi Daredevils sport bar café at T3 and the licensed apparels.


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