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How is Masterchef Sanjeev Kapoor increasing retail presence through licensing?

Tags: Anurag Sachdev, Rovio, Martin Brochstein, LIMA Worldwide, Vishal Sinha, Sanjeev Kapoor, Yannick Colaco, NBA, Angry Birds, Brand Licensing in India, brand licensing, Brand Licensing Congress 2015, Licensing & Merchandising

November 08, 2016  |  Comments ( 0 )   |   Views ( 1143 )   |   


Speaking at Brand Licensing Conference 2015, Vishal Y Sinha, Business Head of Sanjeev Kapoor Brand brief on how the label is scaling up its retail presence through licensing deals. He also talks about the concept of celebrity licensing and the retail potential of Sanjeev Kapoor Brand.


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