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Brands cannot operate without knowing the local consumer - Part 1

Tags: B D Nathani, G&D Trade Zone, brand licensing, licensing industry in India

May 19, 2015  |  Comments ( 3 )   |   Views ( 2105 )   |   

 

B D Nathani, Chief Executive Officer, G&D Trade Zone talks about his experience with licensing companies as well licensors. Speaking at 7th international Brand Licensing and Merchandising show, Nathani emphasized on the inability of foreign brands to operate licensing in India because of lack of knowledge about the tradition, culture and consumer behavior in here, which is why they choose a local licensee.

 

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