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Brand today really fancy the idea of promotional licensing

Tags: Anand Singh, Turner International, Job Van Dijk, Route 66, Franchise India 2016, Franchising, Entrepreneurship

February 03, 2017  |  Comments ( 0 )   |   Views ( 475 )   |   

 

Gargi Bhardwaj, Franchise India, introduces the panelists and talks about how to improve effectiveness of licensing programs for the brand to make a sturdy position. Anand Singh, Director - South Asia, Turner International says while licensing, things to keep in mind are whether youre building a brand or building franchises. Job Van Dijk, Chief Commercial Officer, Tempting Brands AG - Route 66 talks about the brand and how it approached the brand license sector. The panelists further talk about the benefits of promotional licensing for brands.

 

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