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Brand Licensing: A trump card for retailers

Tags: Abhijeet Dabas, Myntra, Franchise India 2016, Franchising, Entrepreneurship

February 03, 2017  |  Comments ( 0 )   |   Views ( 925 )   |   


Gargi Bhardwaj, Franchise India, says as retailer are adopting to brand licensing on a facepace, what actually motivated Myntra as a brand to adopt to brand licensing. Abhijeet Dabas, Senior VP- Brand Director, Myntra, talks about the problems in brandlicensing and how Myntra took on brand licensing to enhance its business.


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