February 03, 2017 | Comments ( 0 ) | Views ( 286 ) |
Gargi Bhardwaj, Franchise India, gives an introduction to brand licensing and its importance among the retail eco system. Samir Jain, COO, Green Gold Animation shares that for a brand it is very essential to reach out to its potential customers, so licensing offers a perfect opportunity for a brand owner have access to the expertise of his/her licensee in their particular category. Atulit Saxena, President - Brands at Futurebrands Ltd adds that brand licensing has really come up in a big way. He also said that consumers today are enjoying the ecommerce industry, whether it is online, offline or omni-channel. He further talks about brand licensing. Anupam Bharat, Director, Usha Shriram said licensing gives an opportunity for a brand to leverage itself and gain its ticket size. The panelists also speak about future of Indian retail with brand licensing.