February 03, 2017 | Comments ( 0 ) | Views ( 284 ) |
Gargi Bhardwaj, Franchise India, introduces the panelists and talks about how to improve effectiveness of licensing programs for the brand to make a sturdy position. Anand Singh, Director - South Asia, Turner International says while licensing, things to keep in mind are whether youre building a brand or building franchises. Job Van Dijk, Chief Commercial Officer, Tempting Brands AG - Route 66 talks about the brand and how it approached the brand license sector. The panelists further talk about the benefits of promotional licensing for brands.