February 03, 2017 | Comments ( 0 ) | Views ( 297 ) |
Gargi Bhardwaj, Franchise India, discusses about various genres of brand licensing and further discusses with Prasad Kapre, CEO & Director, Style Quotient Jewellery Pvt. Ltd about how he as a retailer is motivated towards brand licensing for jewellery. As per Prasad Kapre, brand licensing in jewellery segment is very new and says that jewellery has become a very essential part of every film.Vishal Y Sinha, Business Head, Sanjeev Kapoor Brand spoke about how his brand, being unique, understood and tapped the potential of brand licensing. Alok Kamat, Founder & Chairman, Aero Pharma Grou also spoke on why his brandtapped the brand licensing sector. According to the panelists, it was the need of the consumers, which motivated the brands to take up brand licensing.